Post by lizaseo11 on Oct 31, 2024 9:55:16 GMT
The idea of writing this guide came to me thanks to a colleague who asked me if I knew the best tool to create a free ebook , since she was thinking of creating an ebook to promote her Blog.
The truth is that making an ebook can be a perfect tool to make ourselves known and improve our Personal Branding .
Table of Contents [ Hide ]
1 How to create a good ebook in 10 steps
2 10 Tips for creating an ebook
3 10 Best Tools to Make a Free Ebook
4 15 Most common mistakes when creating a free ebook
5 10 Best Free Ebooks on Digital Marketing and Social Media
How to create a good ebook in 10 steps
1.- Define the objectives of the ebook before writing it
Before creating an ebook, it is very important that you can answer this simple question: why do you want to create an ebook? If you still haven't found an answer, it means that you are not ready to begin this long project.
2.- Define the content structure of the ebook
A good ebook should have the following structure:
Introduction.
Theoretical framework.
Practical application.
Tools.
Tips and Mistakes.
Conclusions.
Sources.
Glossary.
3.- Organize your time well
Even before creating an ebook, Digital shopify website design Marketing and Social Networks already has an expiration date, that is, we are thinking of creating content that in “2 newscasts” will be obsolete or lose much of its value, so it is essential that you organize yourself very well to make the most of the effort you are going to make creating this ebook.
4.- Analyze the results and impact of ebooks similar to yours
If you analyze the results of several ebooks similar to yours and the impact has been low or non-existent, it may not make sense to create this ebook, so before you start writing and dedicating a lot of hours to it, analyze carefully whether the content you want to write meets the needs or expectations of your audience.
Once the analysis is complete, we will know whether creating our ebook and offering it for free is a viable project or not.
5.- Read, read and then read
If you want to write quality content, you have to read similar content written by the best reference authors. In other words, before you start writing, you have many hours of reading ahead of you. The more time you dedicate to this phase of creating the ebook, the better its quality will be.
If you try to skip this step or do not dedicate the necessary time to it, the quality of the ebook you want to create will likely be seriously affected.
6.- Start writing your ebook
The time has finally come to get down to business and start writing, thereby giving shape to our ebook.
Keep in mind that making an ebook will take a lot of time, so aspects such as:
Time management.
Focus your ideas well.
A clear and precise approach.
Avoid any distractions.
Set a completion date and a daily writing time to successfully complete the milestone.
7.- How to create the visual part of the ebook without being a designer
Nowadays we have fantastic tools that allow us to create high-quality, impactful infographics that we can include in our eBook.
We have to consider that an ebook must have a strong visual load, so we are probably talking about creating dozens of infographics.
4 tools to create infographics for free
ebook tool to make yourself known
1.- PicMonkey
A tool that allows you to create infographics for free and that is surprising for its ease, as well as its great versatility in creating infographics, especially if we know how to use it correctly.
2.- Canva
Free tool with which you can create infographics very easily.
3.- pixlr
Choose from 3 types of free online editors to see which one best suits your needs and technical skills.
4.- ribbet
This online tool is a little less intuitive at a glance, as it creates the infographic step by step, but when we see how it works it becomes a very easy tool to use.
8.- Ebook review
Once we have created our ebook, it is very important to do a thorough review to try to correct style or grammatical errors.
9.- Invite another professional to do the introduction of the ebook
It is highly recommended that another professional introduce and present our ebook, and for us as the author, it is a very common practice in books when we ask other authors to write the prologue, but I think it can also be applicable to writing an ebook.
10.- Promote the ebook well
One of the mistakes that can be made when creating a free ebook is not promoting it as much as possible or not having the best tools within my blog to achieve my goal.
To get the most out of this work that you have spent so many hours on, I recommend using Sumome and it will be much easier for you to convert visitors into blog subscribers .
10 Tips for creating an ebook
1.- Set an end date and don't let anything distract you
If you are going to write an ebook, you must create a work calendar where you clearly detail the hours of dedication you will dedicate to it each week, as well as a completion date.
If you don't do the ebook like this, the project may never end and become a huge disruption both professionally and personally.
2.- Add an infographic every 2 pages of the ebook
Don't forget to give your ebook a very visual aspect that makes it more attractive and interesting to the reader, or as Susana Morin says, "the image hooks and the content converts," a phrase that I love and with which I totally agree.
3.- Write a high-quality ebook
A few weeks ago I conducted an interview with University Professor Angela Serrano with the aim of discerning or finding out what are the most important aspects for writing good quality content . I recommend that you read this interview.
4.- Take care of the cover of the ebook
If you are going to create a good ebook, I recommend that you do it well and hire a good designer to create the cover and visual elements that you will use for its promotion.
5.- Convert readers into subscribers through a good ebook
Just because we label a piece of content as an ebook doesn't mean it's quality and a useful tool for getting subscribers, since some ebooks don't go into too much depth on the subject or remain on a very theoretical level.
6.- The ebook alone does not do magic
So prepare a good strategy for its dissemination and publicity in order to generate the greatest number of conversions possible through your new ebook. Define what actions you are going to take to promote and disseminate the ebook both on your own page and on other blogs or websites.
7.- Use a good plugin for converting LEADs on your Blog
I recommend that you use Sumome, a free WordPress plugin that will allow you to carry out a great ebook promotion campaign on your blog and increase the number of subscribers by adding them directly to your Mailchimp subscriber list. I recommend that you read the post “ How to get thousands of subscribers for your blog ”.
8.- Get the opinion of other professionals
You need feedback from other industry professionals to further refine and improve your new ebook.
9.- Ask a highly relevant professional to present the ebook and its author
When writing a book, it is highly recommended to ask another author to write the prologue, and why not do the same when writing a good ebook?
10.- Don't fall short on the extension
After analyzing the ebooks that are currently written, there is a big difference in length and 2 extensions predominate above all:
20 to 40 pages. This is one of the most commonly used extensions nowadays, but we have to be careful that our ebook does not seem too short to the reader.
41 to 100 pages. They are fewer ebooks compared to the previous category, but in my opinion they are more professional and offer us more information, advice, and useful tools that will help us a lot in our daily work.
10 Best Tools to Make a Free Ebook
1.- NeoBook
Very easy-to-use tools with which you can create an ebook very quickly.
The tool works with Windows and you can use it completely free.
2.- 7Write
A tool that will help you create an ebook for free and in a very simple way. One of the aspects that I like the most is that it guides you step by step and stage by stage throughout the entire process of creating the digital book.
It has a complete text editor that will help you enrich the ebook.
You need to register to use this free tool.
3.- iBooks Author
A program designed for Mac OS X users and with which you can create ebooks to read on the iPad.
Ebooks created with this tool can only be uploaded to Apple's iBook Store.
4.- Bubok
Highly recommended tool for designing and creating ebooks in a very simple way.
The project has been sponsored by the Ministry of Education, Culture and Sport of Spain.
The platform has a catalogue of more than 70,000 published books and is integrated with Google Books and Amazon, among other stores with a presence in several countries.
5.- ByeInk
It is a very easy-to-use tool that will allow you to create professional books and eBooks easily and respecting each of the stages of the process. You will be able to create, edit, layout and distribute your works, obtaining a high-quality, professional and attractive appearance for potential readers of your works.
6.- Papyrus
A tool for creating digital books in a very simple way and without any prior knowledge. The service offered by Papyrus is completely free and allows you to choose between multiple formats.
The formats in which you can create eBooks are those compatible with the Kindle (MOBI), EPUB and PDF. The service is one of the best if you are just starting out in the art of writing and publishing, as it has a basic editor, a tool to design the book cover, allows you to import content from the Internet to convert it and even publish the work to make a profit.
7.- MoglueBuilder
Fully compatible with Windows and Mac OS X, and a good choice for creating simple digital books.
8.- MyEbook
This tool allows us to create digital books where interactivity is especially enhanced, being able to include videos, flash, music and all the resources you can think of.
You can sell the ebook through the MyEbook platform and remember that you will only be charged a 10% commission on the sales obtained.
9.- Jutoh
It is a very complete and intuitive program for creating e-books, and although it is not a free tool, its cost (€30) is much lower than tools such as Adobe Indesign.
10.- Vook
With this tool you can create and publish an ebook in a very simple way. The platform currently has more than 4 million ebooks.
15 Most common mistakes when creating a free ebook
We have already mentioned or hinted at some of the mistakes made when creating an ebook throughout this Complete Guide, but now we will explain one by one the most common mistakes that we have to avoid when we want to create an ebook.
1.- You forgot to add an index
It is very important that we add an index with which we can access any of the sections that make up our ebook with a single click.
2.- Choosing a tool that is too basic
Don't make the mistake of choosing a tool that is too basic and then making it difficult or tedious to give a certain format or appearance to your digital book.
The ideal is to choose a tool with which we can do everything we want and at the same time it is not very complex to learn how to use it.
3.- Not having defined a work schedule and an end date
Organization is a fundamental part of any job, but when writing an e-book it is even more important, since if we don't know how to organize ourselves well, the process of creating an e-book can be tedious and very long.
4.- Not conducting a study of the community's interest in this topic
Making an ebook requires many hours of work, so it is essential to choose a topic that is of great interest to users, and a good way to analyze the success of the future ebook that I want to create is to see the results that other professionals have obtained with similar ebooks.
To do this, we will analyze aspects such as: number of downloads, number of visits, number of times shared on social networks, etc.
5.- The ebook is too short
Don't make the mistake of writing a long post and labeling it as an ebook, because a short or concise ebook can generate a bad reputation for our brand.
How many pages should an ebook have?
It would be difficult to establish an ideal amount, but I will make an approximation, since I consider that a good ebook should have a minimum of 40 pages.
6.- Consider the visual aspect as something secondary
It is a very common mistake to not give the visual aspect of the e-book the importance it deserves, so remember that it is important that you take good care of its visual appearance and incorporate an infographic every 2 or 3 pages.
7.- Designing a poor or unengaging cover
The cover is the first visual impact that our future ebook will have, and it is important that we make every effort to try to achieve a spectacular cover for our ebook.
If you are not able to create a professional cover, I recommend that you hire a designer.
8.- Poor choice of ebook title
It is difficult to define all the content of an ebook in a few words, but since the choice of this title has a strong impact on making it more attractive and capturing the attention of readers, we must take all the time necessary to choose each of these words very well, otherwise we will be losing potential subscribers, visits and a large part of its virality.
9.- Do not mention other authors
No one is a prophet in their own land, and even less so in an area as large and changing as digital marketing and social networks, so if you are going to create a good ebook you have to cite fragments from other ebooks or books by reference authors in the sector, because they will transmit quality and credibility to your electronic book.
[clickToTweet tweet=”Not citing other authors is a mistake that can limit and reduce the quality of an ebook” quote=”Not citing other authors is a mistake that can limit and reduce the quality of an ebook”]
10.- Not preparing a marketing and communication plan for its dissemination
We must consider that the creation of an ebook has to be a means or a strategy to achieve one or more objectives such as improving my brand image, getting subscribers and visits to my blog, etc., but in order to achieve this we have to design and execute a marketing and communication strategy to make the most of the creation of our ebook.
What are the most suitable media or channels for the dissemination of ebooks?
Our Blog.
Social networks.
Ebook platforms.
Guest post on other blogs.
11.- Not asking for feedback from other professionals
It is a mistake not to ask other professionals specialized in the subject of the ebook for their opinion, since their feedback can be very enriching for the content.
12.- Not including a glossary of terms in the ebook
Using a glossary is a very useful tool to focus readers on the most relevant terms in the ebook and for those people who want to get started in the subject and have little prior knowledge.
13.- Using an inappropriate tool to attract subscribers
It is essential that all the traffic we drive to the Blog can be converted into subscribers, for this purpose 2 methods are usually used:
– Use a good landing page on the ebook information page where readers can easily subscribe.
– Use a tool to convert visitors into leads. I recommend that you use the free plugin Sumome , which allows you to transform your visitors into subscribers, as well as carry out a complete product promotion campaign.
14.- Not performing a complete spelling and style review
Don't make the serious mistake of not giving the importance it deserves to properly check the spelling of your ebook.
If you are not very good at stylistic revision, ask for help from a professional who specializes in revision and style of content.
15.- Not making your investment profitable
An ebook can not only be used to get subscribers, but we can also try to monetize our efforts and sell our ebook on platforms such as Amazon.
There are some writers who, in order to increase sales of their books, publish all their books in paper and digital format (ebook), thus getting a greater return on their work.
To finish this Guide and to serve as inspiration when creating a free ebook, I leave you with a complete selection of the best ebooks on Marketing and Social Networks.
The truth is that making an ebook can be a perfect tool to make ourselves known and improve our Personal Branding .
Table of Contents [ Hide ]
1 How to create a good ebook in 10 steps
2 10 Tips for creating an ebook
3 10 Best Tools to Make a Free Ebook
4 15 Most common mistakes when creating a free ebook
5 10 Best Free Ebooks on Digital Marketing and Social Media
How to create a good ebook in 10 steps
1.- Define the objectives of the ebook before writing it
Before creating an ebook, it is very important that you can answer this simple question: why do you want to create an ebook? If you still haven't found an answer, it means that you are not ready to begin this long project.
2.- Define the content structure of the ebook
A good ebook should have the following structure:
Introduction.
Theoretical framework.
Practical application.
Tools.
Tips and Mistakes.
Conclusions.
Sources.
Glossary.
3.- Organize your time well
Even before creating an ebook, Digital shopify website design Marketing and Social Networks already has an expiration date, that is, we are thinking of creating content that in “2 newscasts” will be obsolete or lose much of its value, so it is essential that you organize yourself very well to make the most of the effort you are going to make creating this ebook.
4.- Analyze the results and impact of ebooks similar to yours
If you analyze the results of several ebooks similar to yours and the impact has been low or non-existent, it may not make sense to create this ebook, so before you start writing and dedicating a lot of hours to it, analyze carefully whether the content you want to write meets the needs or expectations of your audience.
Once the analysis is complete, we will know whether creating our ebook and offering it for free is a viable project or not.
5.- Read, read and then read
If you want to write quality content, you have to read similar content written by the best reference authors. In other words, before you start writing, you have many hours of reading ahead of you. The more time you dedicate to this phase of creating the ebook, the better its quality will be.
If you try to skip this step or do not dedicate the necessary time to it, the quality of the ebook you want to create will likely be seriously affected.
6.- Start writing your ebook
The time has finally come to get down to business and start writing, thereby giving shape to our ebook.
Keep in mind that making an ebook will take a lot of time, so aspects such as:
Time management.
Focus your ideas well.
A clear and precise approach.
Avoid any distractions.
Set a completion date and a daily writing time to successfully complete the milestone.
7.- How to create the visual part of the ebook without being a designer
Nowadays we have fantastic tools that allow us to create high-quality, impactful infographics that we can include in our eBook.
We have to consider that an ebook must have a strong visual load, so we are probably talking about creating dozens of infographics.
4 tools to create infographics for free
ebook tool to make yourself known
1.- PicMonkey
A tool that allows you to create infographics for free and that is surprising for its ease, as well as its great versatility in creating infographics, especially if we know how to use it correctly.
2.- Canva
Free tool with which you can create infographics very easily.
3.- pixlr
Choose from 3 types of free online editors to see which one best suits your needs and technical skills.
4.- ribbet
This online tool is a little less intuitive at a glance, as it creates the infographic step by step, but when we see how it works it becomes a very easy tool to use.
8.- Ebook review
Once we have created our ebook, it is very important to do a thorough review to try to correct style or grammatical errors.
9.- Invite another professional to do the introduction of the ebook
It is highly recommended that another professional introduce and present our ebook, and for us as the author, it is a very common practice in books when we ask other authors to write the prologue, but I think it can also be applicable to writing an ebook.
10.- Promote the ebook well
One of the mistakes that can be made when creating a free ebook is not promoting it as much as possible or not having the best tools within my blog to achieve my goal.
To get the most out of this work that you have spent so many hours on, I recommend using Sumome and it will be much easier for you to convert visitors into blog subscribers .
10 Tips for creating an ebook
1.- Set an end date and don't let anything distract you
If you are going to write an ebook, you must create a work calendar where you clearly detail the hours of dedication you will dedicate to it each week, as well as a completion date.
If you don't do the ebook like this, the project may never end and become a huge disruption both professionally and personally.
2.- Add an infographic every 2 pages of the ebook
Don't forget to give your ebook a very visual aspect that makes it more attractive and interesting to the reader, or as Susana Morin says, "the image hooks and the content converts," a phrase that I love and with which I totally agree.
3.- Write a high-quality ebook
A few weeks ago I conducted an interview with University Professor Angela Serrano with the aim of discerning or finding out what are the most important aspects for writing good quality content . I recommend that you read this interview.
4.- Take care of the cover of the ebook
If you are going to create a good ebook, I recommend that you do it well and hire a good designer to create the cover and visual elements that you will use for its promotion.
5.- Convert readers into subscribers through a good ebook
Just because we label a piece of content as an ebook doesn't mean it's quality and a useful tool for getting subscribers, since some ebooks don't go into too much depth on the subject or remain on a very theoretical level.
6.- The ebook alone does not do magic
So prepare a good strategy for its dissemination and publicity in order to generate the greatest number of conversions possible through your new ebook. Define what actions you are going to take to promote and disseminate the ebook both on your own page and on other blogs or websites.
7.- Use a good plugin for converting LEADs on your Blog
I recommend that you use Sumome, a free WordPress plugin that will allow you to carry out a great ebook promotion campaign on your blog and increase the number of subscribers by adding them directly to your Mailchimp subscriber list. I recommend that you read the post “ How to get thousands of subscribers for your blog ”.
8.- Get the opinion of other professionals
You need feedback from other industry professionals to further refine and improve your new ebook.
9.- Ask a highly relevant professional to present the ebook and its author
When writing a book, it is highly recommended to ask another author to write the prologue, and why not do the same when writing a good ebook?
10.- Don't fall short on the extension
After analyzing the ebooks that are currently written, there is a big difference in length and 2 extensions predominate above all:
20 to 40 pages. This is one of the most commonly used extensions nowadays, but we have to be careful that our ebook does not seem too short to the reader.
41 to 100 pages. They are fewer ebooks compared to the previous category, but in my opinion they are more professional and offer us more information, advice, and useful tools that will help us a lot in our daily work.
10 Best Tools to Make a Free Ebook
1.- NeoBook
Very easy-to-use tools with which you can create an ebook very quickly.
The tool works with Windows and you can use it completely free.
2.- 7Write
A tool that will help you create an ebook for free and in a very simple way. One of the aspects that I like the most is that it guides you step by step and stage by stage throughout the entire process of creating the digital book.
It has a complete text editor that will help you enrich the ebook.
You need to register to use this free tool.
3.- iBooks Author
A program designed for Mac OS X users and with which you can create ebooks to read on the iPad.
Ebooks created with this tool can only be uploaded to Apple's iBook Store.
4.- Bubok
Highly recommended tool for designing and creating ebooks in a very simple way.
The project has been sponsored by the Ministry of Education, Culture and Sport of Spain.
The platform has a catalogue of more than 70,000 published books and is integrated with Google Books and Amazon, among other stores with a presence in several countries.
5.- ByeInk
It is a very easy-to-use tool that will allow you to create professional books and eBooks easily and respecting each of the stages of the process. You will be able to create, edit, layout and distribute your works, obtaining a high-quality, professional and attractive appearance for potential readers of your works.
6.- Papyrus
A tool for creating digital books in a very simple way and without any prior knowledge. The service offered by Papyrus is completely free and allows you to choose between multiple formats.
The formats in which you can create eBooks are those compatible with the Kindle (MOBI), EPUB and PDF. The service is one of the best if you are just starting out in the art of writing and publishing, as it has a basic editor, a tool to design the book cover, allows you to import content from the Internet to convert it and even publish the work to make a profit.
7.- MoglueBuilder
Fully compatible with Windows and Mac OS X, and a good choice for creating simple digital books.
8.- MyEbook
This tool allows us to create digital books where interactivity is especially enhanced, being able to include videos, flash, music and all the resources you can think of.
You can sell the ebook through the MyEbook platform and remember that you will only be charged a 10% commission on the sales obtained.
9.- Jutoh
It is a very complete and intuitive program for creating e-books, and although it is not a free tool, its cost (€30) is much lower than tools such as Adobe Indesign.
10.- Vook
With this tool you can create and publish an ebook in a very simple way. The platform currently has more than 4 million ebooks.
15 Most common mistakes when creating a free ebook
We have already mentioned or hinted at some of the mistakes made when creating an ebook throughout this Complete Guide, but now we will explain one by one the most common mistakes that we have to avoid when we want to create an ebook.
1.- You forgot to add an index
It is very important that we add an index with which we can access any of the sections that make up our ebook with a single click.
2.- Choosing a tool that is too basic
Don't make the mistake of choosing a tool that is too basic and then making it difficult or tedious to give a certain format or appearance to your digital book.
The ideal is to choose a tool with which we can do everything we want and at the same time it is not very complex to learn how to use it.
3.- Not having defined a work schedule and an end date
Organization is a fundamental part of any job, but when writing an e-book it is even more important, since if we don't know how to organize ourselves well, the process of creating an e-book can be tedious and very long.
4.- Not conducting a study of the community's interest in this topic
Making an ebook requires many hours of work, so it is essential to choose a topic that is of great interest to users, and a good way to analyze the success of the future ebook that I want to create is to see the results that other professionals have obtained with similar ebooks.
To do this, we will analyze aspects such as: number of downloads, number of visits, number of times shared on social networks, etc.
5.- The ebook is too short
Don't make the mistake of writing a long post and labeling it as an ebook, because a short or concise ebook can generate a bad reputation for our brand.
How many pages should an ebook have?
It would be difficult to establish an ideal amount, but I will make an approximation, since I consider that a good ebook should have a minimum of 40 pages.
6.- Consider the visual aspect as something secondary
It is a very common mistake to not give the visual aspect of the e-book the importance it deserves, so remember that it is important that you take good care of its visual appearance and incorporate an infographic every 2 or 3 pages.
7.- Designing a poor or unengaging cover
The cover is the first visual impact that our future ebook will have, and it is important that we make every effort to try to achieve a spectacular cover for our ebook.
If you are not able to create a professional cover, I recommend that you hire a designer.
8.- Poor choice of ebook title
It is difficult to define all the content of an ebook in a few words, but since the choice of this title has a strong impact on making it more attractive and capturing the attention of readers, we must take all the time necessary to choose each of these words very well, otherwise we will be losing potential subscribers, visits and a large part of its virality.
9.- Do not mention other authors
No one is a prophet in their own land, and even less so in an area as large and changing as digital marketing and social networks, so if you are going to create a good ebook you have to cite fragments from other ebooks or books by reference authors in the sector, because they will transmit quality and credibility to your electronic book.
[clickToTweet tweet=”Not citing other authors is a mistake that can limit and reduce the quality of an ebook” quote=”Not citing other authors is a mistake that can limit and reduce the quality of an ebook”]
10.- Not preparing a marketing and communication plan for its dissemination
We must consider that the creation of an ebook has to be a means or a strategy to achieve one or more objectives such as improving my brand image, getting subscribers and visits to my blog, etc., but in order to achieve this we have to design and execute a marketing and communication strategy to make the most of the creation of our ebook.
What are the most suitable media or channels for the dissemination of ebooks?
Our Blog.
Social networks.
Ebook platforms.
Guest post on other blogs.
11.- Not asking for feedback from other professionals
It is a mistake not to ask other professionals specialized in the subject of the ebook for their opinion, since their feedback can be very enriching for the content.
12.- Not including a glossary of terms in the ebook
Using a glossary is a very useful tool to focus readers on the most relevant terms in the ebook and for those people who want to get started in the subject and have little prior knowledge.
13.- Using an inappropriate tool to attract subscribers
It is essential that all the traffic we drive to the Blog can be converted into subscribers, for this purpose 2 methods are usually used:
– Use a good landing page on the ebook information page where readers can easily subscribe.
– Use a tool to convert visitors into leads. I recommend that you use the free plugin Sumome , which allows you to transform your visitors into subscribers, as well as carry out a complete product promotion campaign.
14.- Not performing a complete spelling and style review
Don't make the serious mistake of not giving the importance it deserves to properly check the spelling of your ebook.
If you are not very good at stylistic revision, ask for help from a professional who specializes in revision and style of content.
15.- Not making your investment profitable
An ebook can not only be used to get subscribers, but we can also try to monetize our efforts and sell our ebook on platforms such as Amazon.
There are some writers who, in order to increase sales of their books, publish all their books in paper and digital format (ebook), thus getting a greater return on their work.
To finish this Guide and to serve as inspiration when creating a free ebook, I leave you with a complete selection of the best ebooks on Marketing and Social Networks.