Post by hasina789956 on Oct 28, 2024 6:56:12 GMT
Needless to say, this past year has seen the upward trend in online shopping confirmed (and increased). There is more and more e-commerce and more and more sellers and consumers are choosing to make their sales or purchases online. We are not going to reveal the power of digital channels to promote products, services and brands now. But we will highlight some social media marketing strategies to get the most out of the time and money invested in them.
Creating a digital strategy is essential for any company, regardless of the channels it uses. Likewise, we must generate a good social media marketing strategy to optimize the bulk email campaigns actions carried out and get the maximum possible return. A laborious task that is currently marked by focusing on users and their demands . In fact, sometimes it is the user who sets certain trends, setting the path for “marketers” to follow.
Social Media Marketing: 3 Strategies for Success
Take advantage of emerging trends and technologies
As we said, it is the users who set certain trends that we must pay attention to. It is not about doing it to follow a trend, but about learning to communicate with our target, leads and buyer persona.
On the other hand, we already know that innovation in tools, apps, etc., is constant, so it is vital to stay up to date and very aware of what the user demands . Both at the internal level of companies, and when selling, even in relation to mass entertainment consumption. Research, innovate and dare to implement Artificial Intelligence (technology used by chatbots ), Virtual Reality and Augmented Reality .
Use user-generated content
UGC or user-generated content is a really powerful tool to help us achieve our goals. For starters, because approximately 80% of the content on the internet is published by users of the different digital platforms. And an even higher percentage of consumers admit to taking into account opinions and reviews posted by users . The use of UGC increases brand reliability and engagement considerably. Of course, we must not forget to develop our own content strategy , another indispensable arm of today's digital marketing.
Make the most of the potential of social media
The potential of social media is endless, thanks to native advertising (influencers), sales (social selling) and analysis . By the way, don't lose sight of programmatic advertising, where advertisers don't buy spaces but audiences. This year it will continue to be a trend and it reaches its maximum expression in social media thanks to the multiple segmentation possibilities offered by social platform advertising.
Creating a digital strategy is essential for any company, regardless of the channels it uses. Likewise, we must generate a good social media marketing strategy to optimize the bulk email campaigns actions carried out and get the maximum possible return. A laborious task that is currently marked by focusing on users and their demands . In fact, sometimes it is the user who sets certain trends, setting the path for “marketers” to follow.
Social Media Marketing: 3 Strategies for Success
Take advantage of emerging trends and technologies
As we said, it is the users who set certain trends that we must pay attention to. It is not about doing it to follow a trend, but about learning to communicate with our target, leads and buyer persona.
On the other hand, we already know that innovation in tools, apps, etc., is constant, so it is vital to stay up to date and very aware of what the user demands . Both at the internal level of companies, and when selling, even in relation to mass entertainment consumption. Research, innovate and dare to implement Artificial Intelligence (technology used by chatbots ), Virtual Reality and Augmented Reality .
Use user-generated content
UGC or user-generated content is a really powerful tool to help us achieve our goals. For starters, because approximately 80% of the content on the internet is published by users of the different digital platforms. And an even higher percentage of consumers admit to taking into account opinions and reviews posted by users . The use of UGC increases brand reliability and engagement considerably. Of course, we must not forget to develop our own content strategy , another indispensable arm of today's digital marketing.
Make the most of the potential of social media
The potential of social media is endless, thanks to native advertising (influencers), sales (social selling) and analysis . By the way, don't lose sight of programmatic advertising, where advertisers don't buy spaces but audiences. This year it will continue to be a trend and it reaches its maximum expression in social media thanks to the multiple segmentation possibilities offered by social platform advertising.