Post by account_disabled on Mar 5, 2024 4:57:18 GMT
Thought leadership with relevant blogs on the subject, and a gauge of their level of interaction and any twitter accounts they may have. 4) A subjective look at the overall page experience in the context of a company that’s offering a ‘social experience’. Findings: Overall, Social CRM Vendors Aren’t Walking the Talk We’ve decided to make our findings public, at least for this part of our client deliverable to see how different vendors that are in the Social CRM space are walking the talk. Sharing Features on Product Page (out of 1 point) Community and Integration (out of 1 point) Thought Leadership: Blogs, Twitter (out of 1 point) Overall Social Experience (out of 1 point) Final Score (out of 4 points) Salesforce 0 0 0 .25 .25/4 Microsoft Dynamic 0 0 0 .5 .
5/4 SAP CRM .5 0 0 0 .5/4 Jive (Community Platform) 0 0 .5 .5 1.0/4 Oracle/Siebel Social CRM 0 .5 .5 0 1.0/4 RightNow CRM 1 0 .5 0 1.5/4 Lithium (Community Platform)* .75 .75 .75 0 2.25/4 To pass, companies Indonesia Telegram Number Data need to receive greater than a .5 in each category for a total score of 2.0 plus making Lithium the only vendor to pass. For details, see the data, and our justifications on this Google Sheet. Highlights From Study The product pages are devoid of true social interaction, and none of them actually surface discussions about how the market is even talking about them. Marketing machine Salesforce demonstrated they aren’t engaging in a social experience on their own product pages and SAP and Microsoft’s typical enterprise looking design stayed consistent with ‘boring’ social experiences.
Although Oracle’s bland web experience looks like it’s designed for the media-phobes, there is links to community and thought leadership blogs. Despite the overall meager findings, there were a few social hopefuls such as Lithium (Altimeter client*) who integrated social throughout the experience followed by RightNow Technologies who demonstrated thought leadership through executive blogs. Honorable mention to Jive engaging online video that captures the spirit of the Social CRM movement. We know that soon every webpage will be social, even if you don’t choose for it to be, so companies should enable features that allow websites to have conversations.
5/4 SAP CRM .5 0 0 0 .5/4 Jive (Community Platform) 0 0 .5 .5 1.0/4 Oracle/Siebel Social CRM 0 .5 .5 0 1.0/4 RightNow CRM 1 0 .5 0 1.5/4 Lithium (Community Platform)* .75 .75 .75 0 2.25/4 To pass, companies Indonesia Telegram Number Data need to receive greater than a .5 in each category for a total score of 2.0 plus making Lithium the only vendor to pass. For details, see the data, and our justifications on this Google Sheet. Highlights From Study The product pages are devoid of true social interaction, and none of them actually surface discussions about how the market is even talking about them. Marketing machine Salesforce demonstrated they aren’t engaging in a social experience on their own product pages and SAP and Microsoft’s typical enterprise looking design stayed consistent with ‘boring’ social experiences.
Although Oracle’s bland web experience looks like it’s designed for the media-phobes, there is links to community and thought leadership blogs. Despite the overall meager findings, there were a few social hopefuls such as Lithium (Altimeter client*) who integrated social throughout the experience followed by RightNow Technologies who demonstrated thought leadership through executive blogs. Honorable mention to Jive engaging online video that captures the spirit of the Social CRM movement. We know that soon every webpage will be social, even if you don’t choose for it to be, so companies should enable features that allow websites to have conversations.